STONY BROOK UNIVERSITY SPD

Stony Brook’s School of Professional Development (SPD) was given the opportunity to advance their recruitment through an aggressive digital, social and eblast campaign. Having had great success in the past with several SBU professional divisions, SMM was chosen to lead the charge in raising awareness and getting recruits.

The Challenge

Both of SPD’s divisions, School of Higher Education and Human Resource Management, had little in the way of marketing that would drive potential recruits to consider SBU as a destination school for these disciplines. SMM began the project by identifying traits of the students in contention, and building materials that micro-targeted them.

The Solution

Utilizing a dynamic visual campaign of ads, eblasts, and new destination site content for each of the two schools, SMM created a strategy within the New York/New Jersey area to give students reason to consider SPD as the place to advance their degree or build on their existing higher ed knowledge.